Don’t get so busy with the day-to-day hustle in your business that you forget to focus your marketing activities on keeping your pipeline filled. To help you reach your monthly sales goals, I have created a list of 7 marketing techniques you should revisit in the fourth quarter of each year. They are designed to ensure that you focus on revenue-generating activities in your small business
Why Blog? Is it important to have a blog for your business? At 1 minute mark Tom Peters (In Search of Excellence author): “NO SINGLE THING IN THE LAST 15 YEARS PROFESSIONALLY HAS BEEN MORE IMPORTANT THAN BLOGGING. IT HAS CHANGED MY LIFE.” “Best Damn Marketing Tool by an Order of Magnitude I’ve Ever Had” I couldn’t have said it better myself! Thank you to my readers and my commenters! Let me know if you’ve just started your blog for marketing your company by leaving a comment with a link back to your blog!
Lucy Cooke’s Vimeo film is just what the Sheffield Doc/Fest judges are looking for Within a week of visiting the world’s only sloth orphanage in Costa Rica last year, Lucy Cooke had made a rough-and-ready 90-second clip that was being watched by more than 160,000 people a day. Her decision to “go and shoot a bunch of sloths” put her at the epicentre of online viral video. With her original footage still attracting thousands of eyeballs daily, Cooke is now in final talks with broadcasters about producing a full-length documentary. “I posted the 90-second video on my Vimeo site and very quickly it was favourited [sic] and pushed by Vimeo staff,” she explains. “I then put the word out via my personal Facebook page and also my Amphibian Avenger Facebook and Twitter feeds. The video was then tweeted and retweeted by a few key friends who have a lot of fans.” Cooke’s clip really took off after being tweeted by Jonathan Ross and Stephen Fry.”It was watched by 1 million people in the first 10 days,” she says. “The video has now been watched by over 2 million people – if you include YouTube and all the people who ripped it and posted it as their own work on YouTube and other sites.” Cooke gained insight into marketing video last year at a workshop by the digital media organisation Crossover , which will host public workshops around the UK in the run-up to the Sheffield Doc/Fest in November.
Social media can help raise awareness, encourage participation, and enhance the experience in your marketing event.
If social media is a new generation of marketing/PR/(insert your own description here), than figuring out how to integrate the power of social media into your small business brand is probably a key step for marketing in both the online and offline world. Social media may have many aspects and is still evolving, but in the end, it is still about building community. How can you make your brand part of the community of potential customers, clients, partners, suppliers and followers? Our daily small business news update has the latest from around the Web. Branding How are you branding your social media? Using social media gives small business a tremendous marketing advantage but how can you use branding to enhance your social media efforts? These videos give great ideas about branding in general.
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