Creating your own social media dashboard gives you the ability to show the impact of your social media efforts, and it will put you in great position to bide time until a truly robust social media measurement tool is available. …
Small business in the Internet age is still about marketing. In this case much of that marketing takes place online
A survey that went out this morning called the American Customer Satisfaction Index (ACSI), garnered a lot of attention around the blogosphere . While this survey is nothing new, this year, they included a few “social media” sites for the first time. And the results were interesting. Or, at least, the results basically said Facebook sucks. And that’s interesting. But here’s the thing.
Back in February 2009 we covered the launch of DevHub , a startup that helps users build their own blogs and websites. At the time the site creator was pretty straightforward, with a focus on monetization through some syndication deals. This week, it’s modifying its approach: DevHub now features a gaming mechanic that’s designed to help new users turn their bare-bones blog templates into full-fledged websites. DevHub cofounder Mark Michael says that a lot of users of the old version of DevHub would create their sites and only take advantage of the most basic features, leaving skeleton websites in their wake (a phenomenon that is doubtless seen on other website creators). To help remedy this, the new DevHub walks you through creating your site step by step, rewarding you for completing actions with points that can be used to further improve your site. When you first sign up you’re asked to choose from four tracks: blog, ‘WebHub’ (which is a portal with your social media profiles), a small business site, and a product promotion site (Michael says more tracks are on the way)
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