A survey that went out this morning called the American Customer Satisfaction Index (ACSI), garnered a lot of attention around the blogosphere . While this survey is nothing new, this year, they included a few “social media” sites for the first time. And the results were interesting. Or, at least, the results basically said Facebook sucks. And that’s interesting. But here’s the thing.
If social media is a new generation of marketing/PR/(insert your own description here), than figuring out how to integrate the power of social media into your small business brand is probably a key step for marketing in both the online and offline world. Social media may have many aspects and is still evolving, but in the end, it is still about building community. How can you make your brand part of the community of potential customers, clients, partners, suppliers and followers? Our daily small business news update has the latest from around the Web. Branding How are you branding your social media? Using social media gives small business a tremendous marketing advantage but how can you use branding to enhance your social media efforts? These videos give great ideas about branding in general.
A few months ago I posted a mini case study on a lead generation client for whom we’ve been able to find success on Facebook over time. Of course we have also seen less-than-stellar advertising performance (i.e.
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