Can you trust measurements of online readership that don’t have access to backstage data?
A survey that went out this morning called the American Customer Satisfaction Index (ACSI), garnered a lot of attention around the blogosphere . While this survey is nothing new, this year, they included a few “social media” sites for the first time. And the results were interesting. Or, at least, the results basically said Facebook sucks. And that’s interesting. But here’s the thing.
Lucy Cooke’s Vimeo film is just what the Sheffield Doc/Fest judges are looking for Within a week of visiting the world’s only sloth orphanage in Costa Rica last year, Lucy Cooke had made a rough-and-ready 90-second clip that was being watched by more than 160,000 people a day. Her decision to “go and shoot a bunch of sloths” put her at the epicentre of online viral video. With her original footage still attracting thousands of eyeballs daily, Cooke is now in final talks with broadcasters about producing a full-length documentary. “I posted the 90-second video on my Vimeo site and very quickly it was favourited [sic] and pushed by Vimeo staff,” she explains. “I then put the word out via my personal Facebook page and also my Amphibian Avenger Facebook and Twitter feeds. The video was then tweeted and retweeted by a few key friends who have a lot of fans.” Cooke’s clip really took off after being tweeted by Jonathan Ross and Stephen Fry.”It was watched by 1 million people in the first 10 days,” she says. “The video has now been watched by over 2 million people – if you include YouTube and all the people who ripped it and posted it as their own work on YouTube and other sites.” Cooke gained insight into marketing video last year at a workshop by the digital media organisation Crossover , which will host public workshops around the UK in the run-up to the Sheffield Doc/Fest in November.
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