Digital filmmaking has evolved quite a bit since the first affordable “prosumer” mini DV cameras were introduced in the early ’90s.
Small business in the Internet age is still about marketing. In this case much of that marketing takes place online
A good preacher ought to be able to get 70% of the people who showed up on Sunday to make a donation. A teeny bop rock group might convert 20% of concert goers to buy a shirt or souvenir. A great street magician can get 10% of the people who watch his show to throw a dollar in the hat. Direct marketers used to shoot for 2% conversion from a good list, but now, that’s a long shot. A blogger might convert 2% of readers to buy a book.
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